Sometimes It’s Easier to Give In Than to Fight

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I have recently completed my ugliest website to date. And while I am in no way proud of the design, I am pleased that in the end the client was happy.

There is definitely a fine line between fighting for what you think is best vs. what the client thinks is best. This fight is always a mix between your expertise and good customer service.

The Why

When a client wants some major changes, I always ask “Why?” Many times just because I think it should function a certain way, does not mean it is the way a client intends for it to function. Plus, sometimes they just know their audience a little better than I do.

But for the times that I am confident that my way really is the best way, I always test the waters and see how receptive they are to my “expertise.” Some are willing to listen, others just don’t get it. So how much do you push it?

Step Up

There are times when you need to step up to battle. And I don’t mean you fight because you think something is ugly and you would be embarrassed to add it to your portfolio.

I ask myself if this is something worth fighting for. How much does this issue matter? How much extra work is it going to be? How will it affect the overall project? How much longer will it take to make these changes? How will this affect my client’s satisfaction with the project? If it’s worth it, then and only then do I step into the ring.

And keep in mind that by battle, I mean a gentle conversation. Customer service should always be a top priority whether or not you agree with your client. Be an adult, even if they missed that memo.

Be the Teacher

There are also times when you need to educate. Much of my job requires teaching people how websites and WordPress work and why things are laid out and designed a certain way.

When my client has a good understanding about how and why things work, they are much more willing to jump on board with my suggestions. I’m not going to lie, this can sometimes be time consuming. But it is almost always worth the time.

When you started freelancing, you didn’t think teaching was going to be such a huge part of your job, huh?

Speak Up

Keep in mind that there are times you need to be your own advocate. Don’t be a pushover. If what the client is asking is outside the scope of the original project, then you have to be willing to speak up for yourself and let them know.

While this can be challenging for me to do sometimes, most people are receptive to it. Especially after I’ve taken on the teacher role and explained how things work. We can usually come to a revised pricing agreement and continue on with the project.

Wave the White Flag

Then there are times when you just need to give in. And if you really can’t bring yourself to do that (or you literally physically just can’t do that) it is probably time to call it quits on the project.

Again, it’s that fine line between what you think you know best and if it’s worth it for the client to be unhappy.

The work you do is valuable, whether or not people think it is. So remind them, educate them, and be confident. But most of all be nice. It will go a long way.

Keeping Up: A New World of Health Care

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Health insurance. You love to hate it. You love to have it. But as a self-employed 20- or 30-something married female getting decent coverage in Texas has been quite challenging.

I recently had the opportunity to attend a Meetup from the Refresh Austin group about the new health laws, aka Obamacare. Amanda Fredriksen from AARP Texas did a great job breaking it down.

Since I don’t know your situation, I thought I would share what I learned at this meeting and tell you about how these new laws are affecting me as someone who does not currently have health insurance.

Disclaimer: Please note and take into consideration that these laws are constantly changing and that I am absolutely not an expert on this. I am just sharing what I learned in hopes that it may be helpful to you. Also, please note that this is from the perspective of a self-employed person with no employees that does not currently have health insurance. If your current employer provides health insurance coverage or you already have health insurance these new laws may not directly affect you (or you may not notice how they affect you).

Logistics

In order to start getting health insurance coverage by January 1st you need to sign up by December 15.

There are basically two ways you can sign up—healthcare.gov or directly through a provider like Blue Cross Blue Shield.

From my understanding, the main reason you should battle the ever-failing healthcare.gov website is because it is the only place where you can qualify for a tax credit if you meet certain requirements such as your income falling below a certain amount. I think for individuals it is $46k, for couples it is $62k, and for a family of four it is $94k a year. (Again, please do your research as I could have some of these facts wrong).

A quick Google search will bring up several calculators that could help give you an idea if you would qualify for the tax credit. I thought this one was quite helpful – Subsidy Calculator (it also happens to be the one healthcare.gov recommends).

If you don’t meet the requirements to get a tax credit then you are free to pick whatever health insurance plan you want. eHealth is a great website to do a little browsing and to check out your options.

One of the biggest things to note is that you have to be signed up for some sort of health insurance by March (not sure the exact date) or you get a fine and you have to wait again until the next window of enrollment to sign up again.

Coverage

There is now an essential set of benefits that each insurance policy has to cover. According to the healthcare.gov website they are:

  • Ambulatory patient services
  • Emergency services
  • Hospitalization
  • Maternity and newborn care
  • Mental health and substance use disorder services, including behavioral health treatment
  • Prescription drugs
  • Rehabilitative and habilitative services and devices
  • Laboratory services
  • Preventive and wellness services and chronic disease management
  • Pediatric services, including oral and vision care

Then there are levels of plans—Bronze, Silver, Gold, and Platinum. To be honest I am not sure what the differences in these plans are, I just know the premium goes up as you move to a higher plan. Click here for an article by Web MD that does a pretty good job explaining the different plans.

Positives

For me personally, it is the coverage. For the past two years, we have thankfully received health insurance through my husband’s company. However, recently he started working for himself again so our health coverage has gone out the door.

So why haven’t we just gotten a new individual health insurance plan? In Texas the health insurance coverage for women has been almost a joke. We pay a significant amount more than men, with the claim that we need more coverage because we could get pregnant. But get this—no individual insurance plan in Texas (that we could find) covers maternity.

For example, I have a friend whose husband owns his own (and quite successful) business. She is a stay at home mom and they wanted to grow their family even more. They searched and searched but no matter how much they paid, they could not find a health plan that would cover maternity. So they basically had to save $30,000 (she needed a c-section) in order to have their second kid. To them, buying an individual health insurance plan wasn’t worth it.

As a 20- to 30-something female (no I’m not giving up my age that easily) maternity coverage is pretty important to me. So I am glad that it is now required to be covered on all health insurance plans.

Negatives

I am sure a quick Google search will bring up lots of reasons why Obamacare is bad. And while I can’t speak to these claims (I’m not posting this to stir up any debates), I do know that the thing I don’t like the most is that is required for me to buy health insurance. And if I don’t I get a big fat fine.

This requirement will be challenging for some young freelancers and entrepreneurs, especially if your income falls just above the income requirements for the tax credit. While being self-employed has its perks, you don’t always know when your next paycheck is coming in and adding another thing that you are required to pay for, whether or not you use it, is never easy.

I hope this information was helpful to you. Please feel free to send me a note if you notice any information that may not be correct, I definitely want to provide accurate information. Also, I recommend checking out the resources below as they may be quite helpful to you as you figure out how these new laws will affect you.

Resources

Healthcare.gov or you can call 1-800-318-2596
HealthLawAnswers.org
eHealth
WebMD
Kaiser Family Foundation

Track Yourself on Pinterest

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I have been working on integrating Pinterest with my blog, Superfood Switch.  It has actually been really fun to see things pinned from my site get repinned and liked by fellow Pinterest users.  The more I use Pinterest, the more I see the benefits of, for a lack of a better term, “going viral.”  Not to mention it is fun to see the number of visitors to my site going up.

I read a great article today on Mashable by Ann Smarty about tracking your website’s content on Pinterest.  She also gives step-by-step instructions on how to create an RSS feed with this information.  I will definitely try it on my site and let you know how it works.  You should too!

Here is are some tips she gives in boosting your  pins and gaining more exposure for your site or blog:

For starters, see what is being pinned from your own site by using the following URL:

http://pinterest.com/source/YourWebsite.com/

As simple as it may seem, the trick is actually pure gold. By checking the URL often, you can give your site pins more boost.

  • Always Like and sometimes comment on pins from your site to give them better ranking and increase their reach.
  • Repin some of the most interesting and unique images. You can even repin user comments.
  • Follow your promoters (those who pin your pages), encouraging them return to your site.

Be sure to read the rest of the article How to Track Your Website’s Content on Pinterest by Ann Smarty on Mashable.

And don’t forget to follow me on Pinterest!

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Non-profits and Branding

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Branding is so important for any organization whether non-profit or for-profit. It plays a huge role in bringing cohesion in the company, forming a sense of identity, and building trust with donors or customers.

Of course branding is more than your logo or your tagline, it is your identity and who you are as an organization. I worked recently with River City Hope Street to develop some marketing literature that reflects their brand accurately. Our main goal was to bring unity throughout all their different aspects of their ministry and teach their volunteers and supports about all the different aspects of what the organization does. Basically to bring cohesion and build community through identity.

This article from the Stanford Social Innovation Review written by By Nathalie Kylander & Christopher Stone talks about branding and it’s role specifically for non-profits. You should definitely check it out. Here is a little excerpt from the article:

The result of alignment in mission, values, identity, and image is a clear brand positioning and increased cohesion among diverse internal constituencies. When an organization’s employees and volunteers all embrace a common brand identity, it creates organizational cohesion, concentrates focus, and reinforces shared values. As Marcia Marsh, chief operating officer of the World Wildlife Fund (WWF) in the United States puts it: “Our brand is the single greatest asset that our network has, and it’s what keeps everyone together.” The result of this alignment and clarity in positioning is greater trust between the nonprofit and its partners, beneficiaries, participants, and donors. Because nonprofit organizations rely on establishing trust with many external audiences, doing what you say you do and being who you say you are is crucial.

Strong cohesion and high levels of trust contribute to greater organizational capacity and social impact. A cohesive organization is able to make more efficient and focused use of existing resources, and high external trust attracts additional talent, financing, and authority. This increase in organizational capacity enhances an organization’s social impact. By leveraging the trust of partners, beneficiaries, and policymakers, an organization can make greater strides toward achieving its mission. On the flip side, those organizations that face challenges in terms of internal organizational coherence, or the erosion of trust held by external constituencies (either because of scandals or misperceptions), struggle to build organizational capacity and impact.

Be sure to read the rest of the article “The Role of Brand in the Nonprofit Sector” by Nathalie Kylander & Christopher Stone in the Standford Social Innovation Review.