Non-Profit Logo Design
Life Choices Family Resource Center is a pregnancy resource center and were in the process of moving more to a medical-grade facility when they hired me to design a new logo for them. They needed a new logo that was more professional than their previous one, but was still warm and inviting. They requested a logo design that was different than the traditional pregnancy center style (like pink hearts or purple butterflies) and had a more “organic” feel. I decided to focus on a tree to symbolize a family tree since most people who visit their organization are thinking about growing their family. I also went with a blue and green color scheme to represent the sky and the earth, and chose a more rugged treatment for the fonts to tie into the organic look they were looking for. The logo is quite versatile and can be laid out in different ways depending on what they are using it for.