End of Year Campaign
Mission U-Too wanted to create an impactful end of year campaign with a theme and appealing logo that could be communicated across many different channels. I helped develop the theme and created the logo. To kick off the campaign, we put together their first ever fundraising event with this new theme. A few weeks later we sent out a direct mail piece that I designed, wrote, and helped implement. We then followed up with an aggressive email campaign. The combination of this multi-channel campaign brought in a huge amount for their end of year giving in 2012.